Apologies in advance if this post reads a bit like a kid in a candy store, but wine is one of my favourite subjects, and it gets exciting to make some new discoveries or rediscoveries.
My Treasury Wine Estate dividend was paid on Wednesday – $200.
When I read the email notice of the dividend payment, it mentioned that as a shareholder, I am invited to join their online wine store: cellardoor.co and to enjoy some major discounts on Treasury’s portfolio of wines.
So… why not? Particularly as I get a $20 welcome discount.
I set up my account and started browsing.
I have previously observed on this blog that Treasury has reduced the total number of brands it produces to just over 20, including all its offshore brands. I based this on my study of recent TWE annual reports – about the only corporate document amongst my various investments that I actually read very closely.
On looking through the website, I was pleased to find out that this is not actually the case. There are 35 different brands listed on the Cellardoor site, most of whom are Australian or New Zealand brands (plus one Italian brand). None of the US based brands like Beringer were on offer.
Of course, I am not sure how much of that consists of brands which are continuing to produce wine up to the current vintage, and how many have been discontinued and are only available as back vintages.
After some browsing through the clearance offers, I decided to order 18 bottles of the Vortex 2019 Shiraz – marked down from $30 to $9. That looked like a bargain, given the size of the discount and the amount of bottle age on the wine. Mind you, I have never heard of the Vortex Wine Company before, and I suspect that I might never hear of them again, given that there were no wines on offer aside from the 2019 vintage.
Even Rosemount is still on offer through the website, although only 8 different wines were displayed, including the flagship Balmoral Syrah at $50 per bottle, marked down from $75. It is many years since I either saw or drank the Balmoral, so I will have to seriously consider ordering some in future, now that I know where to find it.
I was not disappointed that there were only two Rosemount Diamond Label wines, both whites, for sale. The days when I would joyfully tuck into a bottle of the Diamond Label Cab-Shiraz blend over a meal in a Chinese restaurant are long gone and my tastes are much more up market.
Jamieson’s Run is still on the list, although when I clicked on the link, there were no wines. I don’t think I will lament Jamieson’s Run – it was a slightly premium wine circa 1995.
Wolf Blass is still available – $25.50 for the Grey Label Shiraz is a very appealing price. Sooo tempting!
Of course, I had to log out. My monthly bills from both of my Clubs have arrived and I need to pay those rather than be too extravagant in rebuilding my wine collection.
Lost For Words! 