Treasury Wine and the many apparently defunct brands

A few weeks ago I discovered and then posted about the disappearance of some formerly highly popular brands owned by Treasury Wine Estate – namely Rosemount, Ingoldby, and Jamison’s Run.

Since, then, I have retrospectively been doing my due diligence as an investor (I do, after all, own 1,000 shares in the company) to see what is going on with those brands.

Normally my due diligence as a shareholder in wine companies involves buying and drinking a lot of wine bottles. This time, instead, I went back through all the annual reports since Treasury separated from Foster’s Group to get a handle on what has been going on in the company.

A quick look at all the brands listed over a decade ago indicates that there were over 80 brands owned by Treasury. Now, they only list about 20 on their website. Some appear to have been retired, and some have been divested (eg Bailey’s of Glenrowan).

Sadly, there does not appear to be any real discussion of this strategy in the annual reports.

As someone who has bought and drank many different brands of Treasury wines over the years, this does bug me a fair bit.

But I will get over it.

Published by Ernest Zanatta

Narrow minded Italian Catholic Conservative Peasant from Footscray.

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